Credo
Brand Guidelines

UI, UX, Research
Branding
2019 Summer

Credo is an Italian Restruant which I want to redesign their logo and branding.

The Credo company believes in the time-honored tradition of the dinner table debate and the swirling mix of ideas that makes this country great.

Value:

The concept of Credo is that we believe in simple, rustic Italian dishes highlighting fresh, house-made ingredients and generous portions of creativity, served in a uniquely modern environment.

BRAND GUIDE

Primary Mark

Credo's primary logo is simple Wordmark. The shape of the logo is in the shape of a spoon. It's really minimal and modern, which indicates the style and theory of Credo.

Wordmark:

Monogram:

Exclusine Zone

The Exclusion Zone ensures the legibility and impact of the logo by isolating it form competing visual elements such as text and supporting graphics.

Minimum Sizes

Wordmark

The Credo wordmark should never be smaller than 70px in digital or 20mm in print.

Monogram

The Credo monogram should never be smaller than 21px in digital or 6mm in print.

Wordmark



Monogram



Background Color
Variation

Wordmark





Monogram





Typefaces

Brandon Gotesque

Whitman Display

Colors

#F3CE7F
R243 G206 B127
C8 M24 Y56 K0

#E33E58
R227 G62 B88
C13 M88 Y54 K0

#242524
R38 G38 B38
C82 M77 Y75 K56

Marcketing Pices

POSTERS

UI DESIGN

iPad Menu

Environmental Display

CONCLUSION

Summary Takeaway

Credo is that we believe in simple, rustic Italian dishes highlighting fresh, house-made ingredients and generous portions of creativity, served in a uniquely modern environment.

How to Project Grows

At the beginning of the project, I went to Credo and tried all kinds of delicious food. And also did some interviews and user research. I tried to find out the pain point with their brand guide. In the design process, I did draft, low-fidelity sketch and high-fidelity prototype. I believe good project should be tested.

What I Learned

In the process of completing the project, I gradually realized the importance of user research. All of our designs are people-oriented, and all designs should start from users to solve their pain points. For Credo, it is a very important point, because I went to this restaurant, and try their foods which make me feel happy. I redesign this brand based on my feeling and what I realized when I communicate with their customer.