Haven
Animal Shelter

UI, UX, Research
Branding
2019 Fall

Haven Animal Shelter is a non-profit organization that help vulnerable animals and keeps animal in safe and loving homes.

The goal of Haven Animal Shelter is enhancing programs that benefit animals, and educating the public.

Value:

The core value of our brand provides animal rescue and adoptation methods, so that people can better understand how to protect animals. The concept of Haven Animal Shelter is that we belive our passionation can help animals find love and safety.

BRAND GUIDE

Logo

Haven's logo consists of logo mark and wordmark. The shape of the logomark is the shape of the animal's tails.

Brand Pattern

Brand pattern design supports our brand logo as part of our brand identity. The pattern looks like the wool ball that cats like play.

Typefaces

Logo typeface

Skia Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Supporting typefaces

Montserrat Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

montserrat Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Colors

#F39800
R243 G152 B0
Co M50 Y10 K0

#cc5d40
R223 G99 B65
C9 M74 Y73 K0

#242524
R38 G38 B38
C82 M77 Y75 K56

Marcketing Pices

POSTERS

Posters

PERSONA

Information Architecture

Most of pages can link to the Donate Page.

Persona & Test Flow

Most of pages can link to the Donate Page.

UI DESIGN

Microsite Page Design

CONCLUSION

Summary Takeaway

Haven Animal Shelter is a non-profit organization that help vulnerable animals and keeps animal in safe and loving homes.

How to Project Grows

During the whole project, I encountered many doubts. I would choose to collect more information and ask more about the target population. Go to understand what it is and what the pain point is before you can continue.

What I Learned

At the beginning of the project, I didn't know much about animals. So I searched a lot of information on the Internet and found out that there are many pets living in a terrible environment. They need to be rescued, protected and loved.