Deutscher Werkbund

Timeline web design
Typography exploration
2019 Summer

Deutscher Werkbund Timeline shows some key times of Deutscher Werkbund by using a energetic way.

Inspired by a German association of artists and architects, Deutscher Werbund. Deutscher Werbund timeline design is an modern and simplified website design based on its typeface FF DIN, a sans-serif typeface designed by Albert-Jan Pool.

RESEARCH

CHOSING THE TYPEFACE

FFDIN

The historical background and memorial type usage of DIN, I tried to bring the audience back to the Germany in the 20th century. Modern art includes artistic work produced during this period. I am very interested in the architectural part of modern art, I want to express my ideas through my design, so I chose the most famous association of artists, architects and designers in Germany which is the original country of DIN.

USAGE OF TYPFACE

Poster

Often used as a poster font for movies

Label

Often used as a label for chemical bottles

Traffics

Standard font for German traffic signs

ABOUT

Werkbund members believed that unity and beauty of form was an essential achievement of civilized culture and saw industrialization as a force that demanded a recalibration of German aesthetic standards. They believed that German designers needed to shift their focus toward designing solely objects that could be mass produced, that the form of an object should be derived from its functional logic, and that each object should be honest about its materials. The Werkbund was an important part of the development of modern architecture and industrial design and essential to the later founding of the Bauhaus.

SECONDARY RESEARCH

SKETCH

Key moments of Deutscher Werkbund

KEY MOMENTS

1908s

Electric Fan, designed by Peter Behrens(From Deutscher Werkbund), was introduced in 1908 by Allgemeine Elektricitäts Gesellschaft (A.E.G.). Behrens said that Design is not about decorating functional forms. The electric fan by Peter Behrens embodied his vision of utility and standardisation, rather than ornate aesthetics.

1909s

AEG TURBINE HALL: The AEG turbine factory was built around 1909, at Huttenstrasse 12-16 in the Berlin district of Moabit. It is the best-known work of architect Peter Behrens. It is an influential and well-known example of industrial architecture.

1914s

The Glass Pavilion, designed by Bruno Taut and built in 1914, was a prismatic glass dome structure at the Cologne Deutscher Werkbund Exhibition. The structure was a brightly colored landmark of the exhibition, constructed using concrete and glass.

1927s

Ludwig Mies van der Rohe’s MR Chair was designed in 1927 as part of his contribution to the Weissenhof exhibit in Stuttgart, Germany. The chair’s cantilevered design uses tubular steel, then a technological novelty, to create an intuitively accessible and ergonomic seat.

1929s

FILM UND FOTO: The Film und Foto, is an significant exhibition held in Stuttgart, Germany, in May–July 1929. It was organized by the Deutscher Werkbund, whose press officer Werner Graeff was also a promoter of the New Vision.

UI DESIGN

WIREFRAME

FINAL VEISION

WEBSITE PROTOTYPE

Timeline from Ying Lei on Vimeo.

CONCLUSION

Summary Takeaway

Deutscher Werkbund Timeline is a good way for people to know more about Deutscher Werkbund.

How to Project Grows

I have always been interested in Deutsche Werkbund, because as an art student, Bauhaus is well known, but few people know that Deutsche Werkbund and Bauhaus have a deep relationship. So I wanted to know about Deutsche Werkbund and why it influenced Bauhaus and modernist architecture.

What I Learned

Through this project, I learned that an era can make a person or an organization. A person or an organization also can make an era.